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Aimée Newlander
(831) 512-WeR1 (9371)

© 2017 Weddings by Aimee. All Rights Reserved.


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Meet the Team

Wedding by Aimee Team

Aimée Newlander
Owner of Weddings by Aimée
Founder of the International organization, Slow Weddings Network
Executive & Multiple Day Event Planning

'Weddings by Aimee' was founded in 2009. Aimée has a genuine passion for each couple and wedding. With even the larger scope weddings she never looses sight of the importance of each relationship between her and the couple and each vendor. Aimee left a very successful career in corporate marketing and management to pursue a long-standing passion for organizing and managing events. She is extremely creative and has a true artistic flair that has helped her organize very individual weddings from intimate and organic affairs to the more glamorous and opulent occasions. Aimee's professionalism, warm personality and superb eye for detail mean that you can truly relax and enjoy the planning process without having to worry about a thing. Team is a big part of who Aimee is. She played International soccer (there's a fun fact) and vendors consistently point out her excellent way of making everyone involved feel like a team and excited about every wedding! Not only is she delightful, friendly and professional, timely and a real team leader, she provides each couple with exceptional service and attention. A “Destination wedding planner”. Specialized in areas such as; Lake Tahoe, Big Sur, Carmel, California coastline as well as International (Italy, France, Mexico).

Core competencies include:

  • Strong business acumen including fiscal responsibility or budget management for budgets up to $600k. Stakeholder relationship cultivation and management from land and estate managers to government agencies, legal teams and a huge variety of vendors.
  • Venue sourcing and procurement - both private and public land - including government permissions and permitting. Creating and developing a venue from raw space being one of Aimee’s strengths and passions.
  • Project management from event concept through execution the development of detailed timelines, sourcing of all necessary vendors and contract negotiations.

Specialty services: resourcing interpreters (sign and language), yoga/massage/wellness retreats, detailed itineraries for day trips, unique lodging accommodations, travel hospitality and making every event extra special by finding great local/small business!

Sonja Brunner
Lead for Executive & Full Planning Packages
Month of Planning

Sonja Brunner grew up in a German, Mexican-American home in Berkeley. After graduating high school, she moved to Germany where she found her passion for DJ’ing and travel. With a 20-year background in business management and customer service, she began working with Weddings by Aimée as a lead wedding coordinator and planner. Being a wedding DJ for over a decade, Sonja has worn multiple hats as master of ceremonies and certified party starter. With Sonja’s various hats, she is also a dedicated member of the Santa Cruz community serving on various committees.

When she’s not being a mother, a DJ, or community mover and shaker, she spends her time staying active with her co-ed softball team, standup paddle boarding, roller skating, spending time with friends, wine and cheese, dancing, and bringing her infectious laughter to cocktail parties. No amount of words in any language can express how much Sonja has given to weddings and couples over the last decade. With all of her many accomplishments, somehow Sonja manages to do it all with fun, dedication, and style, and we are so happy to have her on our team!

Sarah Chisholm
Day & Month of Planning

Sarah is our newest member to the team and we couldn't be happier!  She had been following our weddings since 2014 and knew in her heart when she moved to California that Weddings by Aimée was where she wanted to be. It is commonly noted how observant she is, keeping an eye on both the big picture and little details of the day. Although, not new to event planning, she has taken a year to get versed to our expansive and out of the box style weddings.  She brings a strong enthusiasm for weddings and skill set for organization and attention to all the details that go into planning.

Originally from Virginia, she crossed the country to be with her boyfriend, so she knows a little something about romance! When she is not working, she has a wide variety of interests.  Most unique is her interest in History, particularly the Civil War era and previously a Re-enactor on the East Coast. She also enjoys exploring new places and loves spending time with dogs.


Jake Karecki
Lead Assistant to Executive Planning

Jake has been actively working for the past 7 years; ranging in experience from weddings, corporate parties, music festivals and more. His engaging personality, determination and spirit will ensure you that you are in good hands. Jake’s expertise in budget planning, orchestration and coordination make him a valuable member of the Weddings by Aimee team.

Jake’s educational background in marketing, partnered with experience in animation and design, come together to give him a good eye for the flow of a wedding. Storyboarding the wedding process gives him a visual representation of key points that will ensure each piece fits in its proper place the day of your wedding. He hopes to continue to incorporate his love of event coordination into making your wedding a memorable event.