Meet Aimée & The Team


We care deeply, and yes, dare we say, go over and beyond to ensure your wedding encompasses: who you are, the importance of personal details and meticulous planning. We keep our focus on your vision and bring the calm, patient and organized confidence you need your biggest advocate to have. Our passionate, professional, spunky, and strong team ensures that you have “your wedding your way”.

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Aimée Newlander

Weddings By Aimée, Owner
Slow Weddings Network, Founder
Executive And Multiple Day Wedding & Event Planning

I care a tremendous amount about each couple I work with, and thus, see it as my job to help create your wedding your way – creating very individual weddings from intimate and organic affairs to the more glamorous and opulent occasions.

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Jake Karecki

Wedding Planning Lead Assistant

Jake has been actively working for the past 7 years; ranging in experience from weddings, corporate parties, music festivals and more. His engaging personality, determination and spirit will ensure you that you are in good hands. Jake’s expertise in budget planning, orchestration and coordination make him a valuable member of the Weddings by Aimee team.

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Sonja Brunner

Wedding Planning & Coordination

Being a wedding DJ for over a decade, Sonja has worn multiple hats as master of ceremonies and certified party starter. With a 20-year background in business management and customer service, she began working with us as a lead wedding coordinator and planner. With Sonja’s various hats, she is also a dedicated member of the Santa Cruz community serving on various committees.

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Tara Magpusao

Tara has worked in hospitality for about 16 years and has been with WBA for 4 years.  From restaurants, hotels and Universities in Monterey, New York and San Francisco, she has a diverse background in food service and catering.  She actually left the industry to have a career in Massage Therapy to have a mindful and stress free career. She knew there was a place for mindfulness in weddings and wedding planning, so when she met Aimee, it was easy for her to jump on board.

Learn more about Tara